Understanding the Business Culture of Other Countries
Do I shake hands, hug, or bow?
When planning an international meeting or conference, attention to detail is critical to success. While many aspects of the domestic planning process are applicable regardless of location, taking your group outside the United States requires additional knowledge and access to resources. Your group’s visit will be more comfortable and enjoyable if you invest the time needed to learn about specific customs and other cultural norms.
Conduct Thorough Research
There is immeasurable value in conducting research about your program’s location. You’ll experience less stress during your stay, and your attendees will be grateful that you’ve provided them with appropriate and beneficial information. Consider, however, that all the internet research you can find will not be as meaningful as collaborating with a firm that has extensive experience planning programs in the area.
Just like the United States, other countries have specific customs that can vary from region to region and industry to industry. It’s important to take steps that minimize the possibility of unknowingly offending those with whom you come in contact. Working with international meeting professionals who have planned multiple programs in the country is like having an insurance policy.
Call Me?
Communication is central to the human experience. When planning your international program, it helps to know whether emails are an appropriate way to communicate or if phone calls or video conferences are the expectation. The American fixation with electronic communication is considered rude in many areas of the world. There are myriad cultural sensitivities surrounding interpersonal communication, and awareness of those will set the right tone.
Money Can’t Buy Everything
Revenue management is perceived differently in other cultures as well. American capitalism does not translate universally. Knowing how money and the profit motive are viewed can prevent embarrassment. Money can indeed be the root of all evil.
Food and Feasting
Many people are anxious about traveling to areas where the cuisine is unfamiliar. You’ll want to work with your in-country partners to arrange meals that offer a bit of something for everyone and account for dietary restrictions that are not as widespread outside of the U.S. When planned properly, meals and other food experiences can be a highlight of the trip.
Be aware of holidays, festivals, and religious practices that can play a part in enriching your program as well. When guests blend curiosity with respect, the stereotypes of ethnocentric Americans can be shattered and new bonds can be forged. Often, the opportunity to participate in such happenings is cited as the best part of the program.
The Applied Meetings & Hospitality Solutions Difference:
AM&HS has more than three decades of experience planning international travel incentives and meetings. Let us mind the details and allow yourself the luxury of focusing your efforts in your areas of expertise and your meeting’s content. Together we can deliver to your valued constituents a meeting full of memories to last a lifetime.
Contact us for more information and who knows, the next island buyout could be yours!